Creative Director

TransUnion

The Short Version

7 in 10 marketing leaders struggle to connect with their audiences. TransUnion helps them find the real people inside the data. So that’s exactly what we showed.

71Screens in NYCAcross the Oculus and Fulton Station
7ChannelsFrom CTV to digital out-of-home
FinalistAdExchanger AwardsHonorable mention, Most Innovative Campaign
01

Find the Person in the Data

Audiences aren’t data points. They’re people with passions, buried in the noise.

TransUnion Clarity ad: Ashley’s passion is yoga. And pickleball. Her data trail glitches on the left; her clear portrait holds a pickleball paddle on the right.
ClarityOne of the campaign’s key designs
A woman shown as both a parent and a gamer in a split digital portrait.
Parent and Player
A woman with two contrasting hairstyles and outfits in a split digital portrait.
Curly and Straight
A person shown as both a coder and a salsa dancer in a split digital portrait.
Coder and Salsa
02

One Idea, Every Screen

CTV, social, podcasts and trade. A different person every time, the same clear idea.

▶Sound on
The TV SpotBring Clarity to Chaos, 30s
03

Built for the Big Stage

Cannes, New York and Las Vegas. The idea had to work at the size of a building.

Placement mockup: a TransUnion Clarity billboard on the Croisette at Cannes Lions.
Cannes Lions
Placement mockup: a TransUnion takeover screen running the length of the Oculus in New York.
Advertising Week, New York
Placement mockup: the TransUnion campaign on the Aria marquee in Las Vegas at dusk.
CES, Las Vegas
What I Took Away

In B2B, nobody falls for a feature list. They fall for a story they recognize.