Creative Design Lead

ESPN

The Short Version

ESPN.com hadn’t really changed since 2009, and fans had moved to their phones. We rebuilt it for every screen, ready for game day, every day.

62.6MMonthly VisitorsUp 13% after the relaunch
418MVideo StartsEvery month, on average
1SiteFor every screen, desktop to phone
01

One Site, Every Screen

Desktop and mobile used to be two different sites. Now it’s one, built for whatever’s in your hand.

Game Day, Every DayAI-generated scene featuring the ESPN.com homepage.
02

Every Sport Gets a Home

NFL, NBA, college and more. Each sport got a front page built around how its fans follow it.

The ESPN NBA page: a lead story, top headlines and quick links built around how basketball fans follow the league.
NBAA front door for every league
The ESPN MLB page with live game coverage, top headlines and quick links.
MLB
The ESPN NFL page with the game matchup, top headlines and quick links.
NFL
03

Up Close

From structure to detail: the design system behind ESPN.com.

From Structure to DesignReconstructed wireframe transitioning to the original archived design.
Archived ESPN Yankees–Red Sox game page with score, game navigation, and coverage.
Scores
Original ESPN navigation examples showing default, active, hover, light-surface, and section states.
Navigation
Archived ESPN Cleveland Cavaliers clubhouse with news, scores, schedule, and standings.
Team Pages
What I Took Away

Fans don’t visit ESPN. They live on it. Design for the habit, not the visit.